November 20, 2003

US breadmakers hold crisis talks over impact of Atkins diet

from the UK Independent bq. The growing craze for high protein, low carbohydrate slimming regimes such as the Atkins diet is threatening the market for one of the staple foods of the West - bread. bq. Consumption of bread plummeted in America in the past year with an estimated 40 per cent of Americans eating less than in 2002. The US bread industry is to hold a crisis "bread summit" tomorrow to discuss measures to curb falling sales. In Britain, the Federation of Bakers launched a promotional campaign last month to counter the Atkins effect. British Bread month was advertised with the slogan "Use your loaf, have another slice." Posted by DaveH at November 20, 2003 9:51 AM