April 28, 2005

From the "If it ain't broken" department (New Coke division)

From Philadelphia, PA station WPVI comes this tale:
Au Revoir, Oreo!
After nearly a century of going unchanged, the favorite cookie you've come to know and love is undergoing a recipe change.

After 93 years, the Oreo cookie is going on a diet. Kraft says it's changing the middle of an Oreo.

The cookie maker is getting rid of trans fat. That's what gives the middle its flavor and texture. But it can also give you clogged arteries.

Kraft tried a number of recipes that didn't work.

Now, Kraft BELIEVES they've got it. They claim the new cookie tastes like the original.

The new Oreo reportedly makes its debut at the end of the year.
Excuse me? From the article: "Kraft BELIEVES they've got it" Either they have it nailed or they do not. From what it sounds like, I am guessing that some people cannot tell the difference and some people are chewing Kraft's collective asses up and down for even considering changing something as sacred as the filling on an Oreo Cookie. Of COURSE they are not healthy if you eat a whole box of them in one sitting. Nothing that tastes that good is. Instead of doing a socialist nanny-state maneuver and killing the fun for everyone, they should spend their R&D money for public education about diet. Here's a great place to start and it's open source: The Hacker's Diet Posted by DaveH at April 28, 2005 9:24 PM
Comments
Post a comment









Remember personal info?