July 15, 2007

A fine whine - Chardonnay taste test

There was a tasting of Commercial Wines at the 2007 California State Fair - the wine that took Gold Medal has other winemakers up in arms. From WPVI-TV Philadelphia/ABC News:
California's Wine Surprise
The connoisseurs may cringe, the snobs may even sob, but the judges have spoken: California's best chardonnay costs less than $3.

Charles Shaw Chardonnay, better known as "Two Buck Chuck," beat hundreds of other wines and was named the top prize in a prestigious tasting competition in California.

"The characteristics that we look for in our gold medal winner & a nice creamy butter, fruity & it was a delight to taste," said 2007 California State Fair Commercial Wine Competition judge Michael Williams.

The affordable wine beat out 350 other California chardonnays to win the double gold. Second place went to an $18 bottle, and the most expensive wines at the event, at the price of $55, didn't even medal.

To find this prize winner, you need not go to a fancy wine shop or elite retailer. Charles Shaw Chardonnay is mass produced in California and only sold through the quirky Trader Joe's grocery stores.

"We choose to sell good quality wines at $2 a bottle because we think it's a fair price," winemaker Fred Franzia told ABC News' Ryan Owens. "We think the other people are charging too much."
Heh - the market speaks... Posted by DaveH at July 15, 2007 1:08 PM | TrackBack
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