September 30, 2007

Crappy Corporate Website - Kraft Foods

We have a rural grocery store 27 miles from the nearest city. Because of this, we try to stock what our customers want, rather than having just the basic 'convenience store' selection of overly salted, fatty crap. A number of people asked for Knox Unflavored Gelatin but none of the distributors that we use carries it. It is a product licensed under Kraft Foods so I go to look at their website for Knox products. Lots of recipe ideas, there is an online retail store, a place to sign in and 'join' the website (makes me think of joining a Borg Collective). There is a place labeled 'Contact Us' but it connects me to a FAQ list. Item #1 will yield an email address but not what I was looking for. My request is which of the national food distributors carries this product on a wholesale basis. Most companies have this - the absence of it on the Kraft site is a glaring omissions. The web designer made a very "pretty" site but for a store with money to spend, wanting to buy case-lots of their product, we are left high and dry. I will follow up on this as I will be emailing them -- see what the turnaround time is and if they are able to help me... Posted by DaveH at September 30, 2007 2:02 PM | TrackBack
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