Knew it had to happen - drinkable cigarettes
Never underestimate the power of marketing.
From the
UK Daily Mail:
Pour yourself a cigarette: The new 'Liquid Smoking' drink that promises an instant high for smokers trying to beat the ban
It's the sort of news that will make a smoker's eyes light up.
A company has created a fruit-flavoured herbal drink that claims to deliver the same fix as cigarettes.
Called Liquid Smoking, it promises an instant high followed by a 'euphoric calming feeling'.
It is targeted at those who can no longer light up inside public premises under the smoking ban but want to feed their cravings.
Anti-smoking groups fear it could promote addiction at a time when the Government is trying to discourage smoking.
The Dutch supplier, United Drinks and Beauty Corporation, hopes the drink will go on sale here in the week before Christmas.
It says it does not contain the highly addictive drug nicotine, but a potent mix of roots from South African plants, which has been used since the 14th century by bushmen.
The bushmen would chew the concoction of leaves to achieve a high, but the producers of Liquid Smoking distilled the mix into an oil for their drink.
United Drinks and Beauty Corporation hopes to follow Red Bull and have the product sold in pubs and bars as a mixer with spirits such as vodka.
Wonderful... Wonder what genius thought that one up.
Posted by DaveH at November 2, 2008 9:51 AM
| TrackBack