April 10, 2009

Awww Cute - the new Honda Element

A dog friendly vehicle -- clever idea. A small market but a fiercly loyal one. From Reuters:
Honda unveils dog-friendly car
Dog-crazy Americans will soon be able to buy a pet-friendly car with a cushioned dog bed in the trunk, fitted with a built-in water bowl and fan and a ramp to help less agile dogs climb in.

With the help of a rescue dog named Sammy, Japanese car maker Honda Motor Co unveiled the pet friendly version of its Element utility vehicle at the New York Auto Show.

It features easy-wash seat covers, a fitted dog bed with restraints to keep Sammy safe in the event of a crash, and a paw logo on the side. Honda said the car would go on sale across the United States from the fall of this year.
honda_element_dog.jpg
Someone had a bright idea in marketing... Posted by DaveH at April 10, 2009 8:22 PM | TrackBack
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