March 3, 2010

Loosing ones corporate culture - Red Robin

There is a chain of 'premium' burger places in the Pacific Northwest called Red Robin. A little bit pricey compared to other burger places but the food is good. Their first restaurant was a wonderful funky icon just south of Seattle's University District over the Montlake Bridge. When I lived in Seattle, I used to have sailboats and my favorite one was moored just under where the Red Robin was. I would get back from a sail and head up the hill for a couple beers and a burger as the sun was setting. Wonderful place, not at all like the franchise locations. Sad to hear that the owners are closing it for the pissant reason that it is too expensive to maintain. From Neatorama:
Red Robin to Close Original Restaurant
HP preserves the garage where Bill Hewlett and Dave Packard started their company. Google bought the garage Larry Page and Sergey Brin rented to start theirs. But Red Robin has decided to let go their original Seattle location because it is too expensive to maintain.

Nancy Leson of The Seattle Times� All You Can Eat Blog has a brief history of the US burger chain:
It was 1969 when Gerry Kingen � now owner of Salty�s restaurants � bought the Red Robin tavern. "I ran it as a tavern for a couple-three years," recalls Kingen, whose clientele included the university crowd and local houseboat habitues. "Before we put in food, we were serving burnt popcorn and plastic-wrapped sandwiches prepared in an infrared oven, doing about 12 grand a month � which was big money back then."

In 1973, Kingen did a thorough remodel of the hillside joint, built in 1916, and upgraded its menu. "We put a deck in the back, added two burgers, fish and chips and a strip steak out of Andy�s Diner. It wasn�t exactly Andy�s recipe, but the concept was the same."

More than a few of my boomer-buddies remember the first Red Robin as the place where they could flash their fake IDs before sitting in front of a fabulously sloppy burger washed down with a beer � or three. Seattle historian Paul Dorpat remembers its storied jukebox: "Muddy Waters, psychedelic, none of that teen-y pop." And he recalls the night Kingen closed the tavern in preparation for the makeover. "When you know a place is going to be destroyed, you `help� it along the way," he says of the "spirited community" some 200-strong, who enthusiastically brought down the house that night. "By 2 a.m., it wasn�t the same place that we showed up at earlier in the evening."

In the wake of his splashy redo, business tripled, says Kingen. Red Robin eventually expanded to Northgate and elsewhere, and later franchised. "I basically created a grownup�s McDonald�s," he says.
More here: All You Can Eat A move like this cannot be reversed -- the current owners need to think long and hard about closing, all for a few dollars more... Posted by DaveH at March 3, 2010 8:30 PM
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