Nikon may outsource low-end Digital Cameras
from
DigiTimes
bq. Jillian Shih, Taipei; Steve Shen, DigiTimes.com [Tuesday 11 November 2003]
bq. Nikon plans to introduce low-priced DSC (digital still camera) models in 2004 and does not rule out outsourcing the products to Taiwan’s DSC makers, Shiro Itakura, managing director of Nikon Hong Kong, said in Taipei yesterday.
bq. The expansion of its product lines is a response to the continued growth in global demand for DSCs, Itakura said at a press conference to introduce the company’s latest digital SLR camera, the D2H.
bq. According to Itakura, global demand for DSCs is expanding by 30% annually, but growth in China is more spectacular, rising by 100% a year.
bq. Sales of DSCs in China are expected to reach two million units this year, doubling from about one million in 2002, Itakura said.
Posted by DaveH at November 11, 2003 10:27 AM