November 17, 2003

The Pricing Problem

from Andy Budd's site: bq. Working out a price for a website can be an extremely stressful exercise. If my experiences are anything to go by, most people will email you (and 100 other web designers) asking for a quote with very little or no information to go on. bq. Usually they simply ask... bq. "How much do you charge for a 20 page website." bq. Which is about as helpful as somebody walking into a car dealership and asking, "how much do you charge for a car with 4 doors". If you are lucky they may also throw in a few titbits like... bq. "We'd like something like xyx.com" bq. Where xyz.com is either the worlds worst website, or something so huge and expensive you just know they don't have the funds. bq. or bq. "It has to have a flash intro/news ticker/frame based navigation" bq. However you're a professional so you struggle on. You'll try to open a dialogue to extract a few more nuggets of info until you have enough to go on. bq. Then you work up some prices and put together a proposal which can take anything from a few hours to a couple of days. You spend the time because you're a professional and because you want to let your potential client know as much about the web design process and what you do as possible. So true... Posted by DaveH at November 17, 2003 1:45 PM