June 20, 2005

Evolution of a logo: Starbucks

Good bit of research at deadprogrammer's café tracing the evolution of a well known corporate logo from its origins, the 'naughty' one and the sanitized one. Talking about the Starbucks Siren:

How the Starbucks Siren Became Less Naughty
Corporate logos often have elements that most people don’t know about. For instance the arrow in the Fedex logo that was covered in depth on The Sneeze. This arrow made me think a little about the Starbucks logo.

As and introduction to this bit of research let me present a short quote from the cult cartoon show Futurama (episode [2ACV12] “The Deep South”) in which one of the characters, Fry, tries to engage in “maritals” with a mutant mermaid:
“Umbriel: What the hell is that?
Fry: Yeah I’m a little confused too. How do I… y’now…with the tail and all.
Umbriel: I’m not your first am I? I mean, I lay my eggs and leave and you release your fertiliser.
[Scene: Outside Colonel’s House. Fry runs away from the house at top speed.]
Fry (gasping): Why couldn’t she be the other type of mermaid, with the fish part on top and the lady part on the bottom?”

An excellent post on how they went from here:

siren-old-starbucs-logo.jpg

To here:

starbucks_logo_new.jpg

Posted by DaveH at June 20, 2005 12:29 AM | TrackBack
Comments

So they reduced the size of their logo; now how about they reduce the price of their coffee (and other stuff as well)...

Posted by: Aakash at June 20, 2005 04:08 PM
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