June 10, 2005

Spray On Mud

Wired Magazine has an article about this product for Off-Roaders who don't want to actually go off-road.
Spray-On Mud Makes a Splash
It's sold as a must-have accessory to give urban SUVs a whiff of the outback. But U.K. officials say drivers who use spray-on mud to avoid identification by police speed cams face hefty fines for obscuring their license plates.

Targeting self-conscious 4x4 owners whose rugged vehicles seldom see obstacles bigger than a speed bump, the enterprising British e-tailer behind Sprayonmud sells the scent of the countryside in a squirt bottle.

For 8 pounds (about $14.50), buyers get 0.75 liters (.85 quarts) of genuine filthy water, bottled from hills near the company's premises on the rural England-Wales border. The aim, says the website, is "to give your neighbors the impression you've just come back from a day's shooting or fishing -- anything but driving around town all day or visiting the retail park."
("retail park" is the British term for shopping mall) And there are people who will probably buy this stuff... If it was offered in the US I would get two bottles for some relatives of Jen's who do a lot of off-roading. Posted by DaveH at June 10, 2005 11:06 AM
Comments

It is not filthy water - it is good clean Shropshire mud and I would be obliged if you amend your libelous post immediately!

Posted by: Colin Dowse at June 25, 2005 4:42 PM
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