July 6, 2005

The New Breakfast Sensation (HURL!!!!!!)

The Physics Geek links to something that boggles the mind: Liquid Cereal
liquid-cereal.jpg
By all that is Sacred! I had to go digging but here is the Nutritional data from BevNet: This is for their "Apple & Cinnamon" product -- the others are about the same:
Ingredients: fat free milk, water, cereal blend (yellow corn meal, whole oat flour, rice flour), sugar (sucrose), natural artificial flavors, FD&C Yellow #5, FD&C blue #1, sodium chloride, tricalcium phosphate, stabilizer (locust bean gum, guar gum, maltodextrin, carrageenan), sucralose, ascorbic acid, vitamin A palmitate, and vitamin D3

Nutrition Facts: serving size: 11 fl oz; calories 160; total fat 1g; saturated fat 0.5g; trans fat 0g; cholesterol 5mg; sodium 170 mg; potassium 300mg; total carb 32g; dietary fiber 1g; sugars 21g; protein 7g; vitamin A 30%; vitamin C 30%; calcium 30%; iron 2%; vitamin D 30%; phosphorous 20%
It actually does not look that bad -- Corn meal, Whole Oat flour and Sucrose, not HFCS (High Fructose Corn Syrup). The founder of this company used to be CEO of Snapple so he knows a thing or two about boutique drinks...1 Posted by DaveH at July 6, 2005 10:31 PM