August 9, 2005

Hummer meets its match

Hummer H2? Farrrgghh - a pseudo H1 suitable only for shopping malls. Hummer H1 - OK but no longer Top Dawg. How about this -- The Roadawg
Chinese Amphibious Assault: The Roadawg
Chrysler’s Chinese Jeep-building partner, Beijing Jeep — maker of several amphibious vehicles — has sold the marketing rights to a line of off-roaders the company recently showed at the Bejing motor show. The buyer, a company called Rodedawg International Industries, Inc. aims to distribute the amphibious 4x4 off-road vehicles, branded "Rodedawg" (we would have gone with "Surf and Turf") to a worldwide audience of sportsmen, farmers and, possibly accidential sailors. Once only used by the Chinese military, the Rodedawg, the company says, would be ideal for border patrol agents patroling Rio Grande river as well as civilian use, and will have a price point of around $50,000. A marketing blitz is planned, with demo models slated to appear in airports and shopping malls. And, we’d imagine, boat shows.
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Some serious hard-core drool factor here. $50K is right in line with the price of an H2 and a low end H1. Have to see what the reliability is though -- one person said of the first H1's "They are the ideal vehicle to have in the woods. If you get lost, you merely follow the trail of parts and fluids back to civilization." Posted by DaveH at August 9, 2005 3:49 PM
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