December 30, 2005

Intel no longer Inside

It's now "Leap ahead" From Ars Technica:
Intel takes wraps off new logo and post-Pentium branding
Intel is gearing up to do a full-blown unveiling of their new platform branding intiative, in which names like "Viiv," "Solo," and "Duo" will replace the venerable Pentium processor name. In anticipation of the event, Intel has announced their new logo and tag line, as well as some more details of their post-Pentium processor branding.

This ABC News story has a graphic with the new Intel logo, which does away with the subscripted "e" in the company name and switches to an all lowercase font. The swooshy circle thing is retained, but the tag line "Intel Inside" will be replaced by "Leap ahead."

In all the update is long overdue, and I think it's a change for the better. Now if AMD would just get rid of that weird green arrow thing, all would be well.
intel-logo.jpg
Posted by DaveH at December 30, 2005 8:00 PM