March 8, 2006

Turning your waste stream into a revenue stream

Some savvy people in Australia are turning what was a waste stream into a salable product. When you make fruit juice concentrate, one of the ways to do this is by freezing -- the water freezes at 32 degrees F while the juice stays liquid because of the high sugar concentration. You can also distill but you run the risk of a flavor change from the heat (even with vacuum distillation). o18 is taking this ice, melting it and bottling it and selling it as a premium bottled water.
o18-water.jpg
Sheer Marketing Genius! Hat tip to Strange New Products for the link. Posted by DaveH at March 8, 2006 11:34 AM
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