Turning your waste stream into a revenue stream
Some
savvy people in Australia are turning what was a waste stream into a salable product.
When you make fruit juice concentrate, one of the ways to do this is by freezing -- the water freezes at 32 degrees F while the juice stays liquid because of the high sugar concentration. You can also distill but you run the risk of a flavor change from the heat (even with vacuum distillation).
o18 is taking this ice, melting it and bottling it and selling it as a premium bottled water.

Sheer Marketing Genius!
Hat tip to
Strange New Products for the link.
Posted by DaveH at March 8, 2006 11:34 AM