August 22, 2008

Happy 100th (and welcome back) Hydrox cookies

From the Pittsburgh Post-Gazette:
A century after introduction, Hydrox cookies back
If a kid'll eat the middle of an Oreo first, does the same go for a Hydrox? A new generation of children are getting a chance to find out.

Kellogg Co. announced today that it had reintroduced the Hydrox brand for a limited time to mark the 100th anniversary of the cream-filled chocolate sandwich cookie.

The Battle Creek-based company says Hydrox cookies started returning to store shelves this week.

The treats were introduced in 1908. They were reformulated and rebranded as Droxies in 1999 by Keebler Co., which Kellogg acquired in 2001.
Very cool -- these were my cookies of choice growing up. Hat tip to American Digest for the link. Posted by DaveH at August 22, 2008 7:14 PM
Comments
Post a comment









Remember personal info?