November 30, 2008

England and Food

It seems that English food manufacturers are cutting more than corners when selling 'budget priced' products... From the London Times:
Yuk - the sausage rolls with just 6% pork
Big supermarkets� budget food is selling well but its quality is poor

Some of Britain�s biggest supermarket chains are compromising on quality by selling budget items such as sausage rolls with as little as 6% pork.

Sainsbury�s and Tesco are working hard to market their low-cost lines as they compete with discount chains to attract cash-strapped shoppers.

This is often coming at the expense of quality, however. An analysis of low-cost foods at the two chains has found, in addition to the sausage rolls, fisherman�s pies with 9% fish and square cheese slices with 11% cheese. The products have been bulked out with ingredients such as water, animal fat and sugar.

The items help the supermarkets to undercut bargain-basement stores such as Aldi and Lidl, which have posed a growing threat as middle-class families seek to economise.
The article goes on to note that some other companies are actually delivering a lot better product for the money. Pays to read the labels... Posted by DaveH at November 30, 2008 10:12 AM
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