Chinese characters gone wrong - Scientific Journal
Memo to self; when choosing an example of Chinese Calligraphy to illustrate the front cover of a major peer-reviewed Scientific Journal, take extra care to get an exact translation before going to press.
From the
UK Independent:
Chinese 'classical poem' was brothel ad
Science journal mistakenly uses flyer for Macau brothel to illustrate report on China
A respected research institute wanted Chinese classical texts to adorn its journal, something beautiful and elegant, to illustrate a special report on China. Instead, it got a racy flyer extolling the lusty details of stripping housewives in a brothel.
Chinese characters look dramatic and beautiful, and have a powerful visual impact, but make sure you get the meaning of the characters straight before jumping right in.
There were red faces on the editorial board of one of Germany's top scientific institutions, the Max Planck Institute, after it ran the text of a handbill for a Macau strip club on the front page of its latest journal. Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition. Their "enchanting and coquettish performance" was highly recommended.
The use of traditional Chinese characters and references to "the northern mainland" seem to indicate the text comes from Hong Kong or Macau, and it promises burlesque acts by pretty-as-jade housewives with hot bodies for the daytime visitor.
The Max Planck Institute was quick to acknowledge its error explaining that it had consulted a German sinologist prior to publication of the text. "To our sincere regret ... it has now emerged that the text contains deeper levels of meaning, which are not immediately accessible to a non-native speaker," the institute said in an apology. "By publishing this text we did in no way intend to cause any offence or embarrassment to our Chinese readers."
Oopsie...
Posted by DaveH at December 11, 2008 9:48 AM