April 28, 2009

Give me a break - licensing and business

From United Press International:
Judge doesn't see humor in Cheba Hut shop
A Colorado judge says he won't give a liquor license to the Cheba Hut sub shop, saying he doesn't like the use of marijuana humor in its marketing.

Despite no opposition from neighbors and no record of police problems at its location near the University of Northern Colorado campus in Greeley, Judge Robert Frick, the city's lone liquor-license authority, denied owner Scott Jennings a license, The Denver Post reported Tuesday.

"This restaurant is founded upon the principles and theme of the illegal drug marijuana and incorporates other illegal controlled-substance-related themes," Frick said in his ruling, perhaps referring to Cheba Hut's motto, "Welcome to Cheba Hut. The only thing fried is the occasional customer," or its sub menu, which includes such sandwiches as "Magic Mushroom," "Thai Stick" and "Herb."

"It was a completely bogus decision," Jennings told the newspaper, which reported he has gone to District Court to get Frick's decision overturned on free speech grounds.
On the face of it, it sounds like the liquor control people made a decision based on their impressions of this one store. Only problem is that it is not just that one store, CHeBA Hut is a franchise with five stores and more on the way. They should reconsider as this is something that the franchise owners are probably willing to throw lawyers, guns and money at until it is resolved to their satisfaction... Posted by DaveH at April 28, 2009 8:09 PM