May 15, 2010

Heinz ketchup -- the new New Coke

There are some culinary classics that you simply do not fuck with. A dry martini. A shrimp cocktail. Biscuits and Sausage Gravy. Miso Soup. Coca Cola. Heinz Ketchup. We can all remember when the buying public handed Coca Cola's collective ass to them when the New Coke was rolled out back in 1985. From the New York Post:
Big shakeup for ketchup
Heinz changing its recipe to slash salt

Your fries may never taste the same again!

For the first time in 40 years, Heinz ketchup is changing its famous recipe -- by lowering the salt content in an effort to appeal to more health-conscious consumers, the company said yesterday.

Company officials have taste tested the new blend and believe it will be as popular as their old recipe, which has a 60 percent share of the ketchup market.

But Heinz fans fear that the company may be messing with perfection and that the switch could wind up a flavor debacle equal to the infamous rollout of New Coke.
Should be interesting to see if any head roll in a couple months. You simply do not eat enough ketchup to really matter when looking at a persons overall sodium intake. Idiots... Posted by DaveH at May 15, 2010 9:24 PM