Like this is going to turn out well
A new money-making idea for California -- license plates with digital advertising.
From
NBC/San Diego:
California License Plates May Go Digital
California drivers may soon come bumper to bumper with the latest product of the digital age: ad-blaring license plates.
State lawmakers are considering a bill allowing the state to begin researching the use of electronic license plates for vehicles.
The device would mimic a standard license plate when the vehicle is moving but would switch to digital messages when it is stopped for more than four seconds in traffic or at a red light.
In emergencies, the plates could be used to broadcast Amber Alerts or traffic information.
How many pennies per advertisement and how much will each plate cost?
Those are the first two questions that pop out of my brainpan...
And then you have the environmental issues -- flat screens don't work well with extreme temperature ranges -- drove through Death Valley in August or go skiing at Sierra Summit and you might find your license plate a little hard to read.
How about cutting state spending instead...
Posted by DaveH at June 21, 2010 9:39 PM