Take this happy meal and shove it
An excellent response from McDonald's CEO to the nattering nabobs of negativity.
From
Chicago Breaking Business:
McDonald�s CEO stands up for Happy Meals
McDonald�s defended its Happy Meals on Wednesday against claims by a consumer advocacy group, with McDonald�s CEO Jim Skinner saying that �Happy Meals are a fun treat, with right-sized, quality food choices.�
Skinner�s letter addressing this issue comes a week after the Center for Science in the Public Interest sent a letter to McDonald�s threatening to sue if the company didn�t stop using toys to market Happy Meals to young children.
�By advertising that Happy Meals include toys, McDonald�s unfairly and deceptively markets directly to children,� the letter stated.
CSPI said Happy Meals lead children to develop a lifelong habit of eating meals that are �too high in calories, saturated fat, added sugars, and sodium, and devoid of whole grains.� In addition, CSPI said that none of the 24 Happy Meal combinations listed on McDonald�s Web site meet the 430 calories lunch target, one-third of the 1,300 calories recommended daily intake for children 4 to 8 years old.
McDonald�s said it offers parents choices and variety in Happy Meals, and �makes available in-depth, comprehensive nutrition information.� It emphasized that parents are fully capable of making their own decisions when it comes to feeding their children.
�It seems that you purposefully skewed your evaluation of our Happy Meals by putting them in the context of a highly conservative 1,300 calorie per day requirement,� Skinner contended. �I�m sure you know this category generally applies to the youngest and most sedentary children.�
Yeah riiight.
It's the evil corporations that serve the bad food that makes our kids obese.
And it's the benevolent gubbmint that takes care of us.
I apologize for my little moment of mental disconnect but something is not quite rite here...
A hat tip to
Clayton Cramer for the link.
Posted by DaveH at July 14, 2010 10:45 AM