Truth in packaging
At home fixing dinner. Steamed veggies and I wanted some rice to go with it but didn't want to spend the time making it so I picked up a box of Uncle Ben's whole-grain.
These days, I expect the contents to not reach the top of the box but what I found surprised me:
I would expect the contents to reach the
sides of the box.
For just a single serving, this is an annoyance. If I was cooking for a number of people -- a casserole or something -- this could be a showstopper as recipes go by volume and if I expected a package to have enough volume for my dish and it did not, I would need to run back to the store or change my plans.
Look, everybody is in a financial crunch these days and it is just getting worse. Still, the manufacturers should be honest to their customers and not shift the disappointment from the point of sale to the kitchen. This is not how to build brand loyalty...
Posted by DaveH at April 4, 2011 7:46 PM