I had been a Dodge/Chrysler driver for the last thirty years and it was time to retire my Dodge Dakota truck. Loved that truck and put about 200K miles on it over the last fifteen years.
It was time to upgrade and I made a conscious decision to not put my money in a company that screwed over its stock-holders and negotiated a big union bailout (had they gone through bankruptcy, they would have been able to favorably renegotiate all union pensions and retirement benefits).
No, I went with Ford and have been incredibly happy ever since -- the level of engineering is wonderful and for such a large vehicle (F-350 King Cab and Long Bed), it is a delight to drive.
Here is a guy who expresses what I feel: