April 3, 2013

A branding problem

From the Wall Street Journal's Market Watch:
'Illegal immigrant� struck from AP Stylebook
The Associated Press will no longer use the term �illegal immigrant,� its executive editor said Tuesday, a decision that comes as negotiations over a deal on comprehensive immigration reform are continuing.

The AP � which has about 1,400 daily U.S. newspaper members � made the change to reflect labeling of behavior, not people, executive editor Kathleen Carroll wrote.

�The Stylebook no longer sanctions the term �illegal immigrant� or the use of �illegal� to describe a person,� she wrote. �Instead, it tells users that �illegal� should describe only an action, such as living in or immigrating to a country illegally.�
I love Jay Leno's comment:
�And in a groundbreaking move, the Associated Press, the largest news gathering outlet in the world, will no longer use the term �illegal immigrant.� That is out. No longer �illegal immigrant.� They will now use the phrase �undocumented Democrat.� That is the newest � �undocumented Democrat.��
Posted by DaveH at April 3, 2013 5:08 PM
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