Marketing
Clever idea -- for humans anyway. Goes to show that there is a market for everything.
From
Variety:
Get Off the Couch! TV Channel for Dogs Coming to DirecTV
Release the hounds: DogTV � touted as the first TV network aimed at man�s best friend � is a real 24-hour channel that will be unleashed on DirecTV starting Aug. 1.
For the first two weeks of August, DogTV will be available for free to any DirecTV subscriber. Pooch owners who register to subscribe before Aug. 10 will receive 30 days free through mid-September, after which the channel will be $4.99 per month. In addition, those signing up for the early-dog special will receive a PetHub dog ID tag and $10 coupon codes for PetBest.com and Dog Is Good.
According to PTV Media, the company behind DogTV, it spent more than four years developing and testing a 24-hour TV channel aimed at pups of all breeds.
I'll have to keep an eye out for this -- see if our critters notice anything different. Next, they will be wanting their own flat-screen down at their level...
Posted by DaveH at July 8, 2013 6:44 PM