The story behind the Doritos Locos Taco
I had posted
this earlier today and thought I'd do some research.
From
ABC News:
The Story Behind Taco Bell's Doritos Locos Taco
Taco Bell CEO Greg Creed, 54, has overseen the fast food chain in one of its most explosive periods of growth ever.
Since he became CEO in early 2011, the company introduced the wildly popular Doritos Locos Tacos in 2012, debuted a Cool Ranch version last month, and now sells about one million Doritos Locos Tacos every day.
A bit more:
Creed explained how one taco, the Doritos Locos Taco, helped create 15,000 jobs for the Yum! Brands subsidiary. Taco Bell says it has 150,000 team members in its restaurants nationwide.
�It�s very possible because two things happened. One is we grew the business,� he said, adding that Taco Bell�s sales grew by 8 percent last year.
Second, it helps if you add two or three employees to each of Taco Bell�s 6,000 locations.
8% growth is not too shabby in this economy...
Posted by DaveH at December 13, 2013 2:18 PM