Ford's reply
I had
written earlier about this great Cadillac commercial touting the benefits of hard work and capitalistic spirit:
Well, some friends of Ford Motor Co. just replied and it's great:
From the
Detroit Free Press:
Ford ad agency mocks Cadillac ad in YouTube video
The Ford advertising agency has filmed a YouTube video that parodies the controversial Cadillac ELR commercial of a middle-aged man boasting about America�s worth ethic and consumer culture by featuring a philosophizing Detroit environmentalist.
The satiric piece was spearheaded by Ford's ad agency, Team Detroit, and showcases the Ford C-MAX at the end.
Starring in the original Cadillac ad is actor Neal McDonough, who�s filmed walking through a luxurious home. At the center of the faux ad is Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group, who�s first seen standing amid mounds of dirt and mud and later is shot in a cramped apartment hallway.
�The C-MAX is sending a message about where we�re going in the future and caring about conserving resources. This is a movement about changing Detroit and practicing sustainability. That�s why they came at me,� Murray said, explaining how Team Detroit chose her.
Heh -- I love my Ford but I also love Capitalism and making money and, caring for the environment effectively is crucial. Nothing wrong with any of the above.
Posted by DaveH at March 29, 2014 8:23 PM